„IPM Research” continues monitoring of TV market and this time it offers advertising statistics of banking sector.
In Q2 2019 Bank of Georgia leads according to quantity of advertising rolls in TV advertisement monitoring data. In 2019 year it broadcasted 1824 sponsor and commercial rolls. Finca Bank is on the second place with 811 rolls. VTB Bank is on the third place – 495 adds. In all 3650 sponsor and commercial advertisements were broadcasted in financial sector with 110 144 sec. chronometry.
The graphic shows TV advertisement monitoring in banking sector. Quantity of commercial and sponsor advertising rolls in Q2, 2019
Bank of Georgia has the biggest chronometry with 75 903 sec.
The graphic shows TV advertisement monitoring in banking sector. Chronometry of commercial and sponsor advertising rolls in Q2, 2019
Monitoring of expanses is calculated according to official price list, as a result expanses of advertising company is estimated according to commercial adds.
In Q2, 2019 representatives of banking sector spent GEL 8 482 290 on TV advertisements. Bank of Georgia had the biggest investment - GEL - 5 346 473.
The graphic shows expanses of banks in April-June 2019.