IPM Market Intelligence Caucasus continues monitoring of media statistics of active industries. Traditionally, in summer beer industry diversifies season with its novelties and certainly, all this is depicted in media.
Among the beer industry innovations of 2020 we can mention the fact that beer Aia returned to Georgian market. Currently this brand belongs to JSC Georgian Beer Company that unites many famous beer brands.
Novelties of beer market are identified at the international level as well. Due to Covid19 pandemic production of beer Corona will be temporarily suspended. The manufacturer made the decision after Mexican government evaluated beer production as of secondary meaning during pandemic.
Does media activity change on annual basis? Since Q2, 2019 beer industry is led by Georgian Beer Company. Its leadership is maintained in 2020 as well. The top 4-5 companies of beer industry in 2019- 2020 are as follow:
leading companies the pandemic still preconditioned reduction of the companies’ media activities 2-3 times. At the same time, the list of beer brands is small in the media activities of relevant companies. Two leading companies were mentioned with positive context in media. No negative evaluation is identified.