Concept Test

Concept Test means:

Product, Brand communication materials, including advertising, Trade marks, Packaging Effectiveness, in this case, does not refer to financial or general marketing aspects. In Concept Tests, the effectiveness is the level of compatibility with marketing initiative, its essence and strategic plans.

Concept Tests may be carried out through different research designs and their forms are identified separately for each individual case. This method is applied not only by producers of fast moving goods, but also by large governmental organizations and service-providers.