In most cases investors wishing to work in Georgia initially apply this kind of research method.Through B to B and desk study the client company obtains the following information:    1. Ind...
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History of autmatized telephone surveys was launched in IPM Research in 2006. Since then the company has achieved some serious consequences as a result of three software testing. According to all basi...
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Product is what you produce. Brand is what they buy! In modern marketing Brand is considered as the most valuable property of the company. According to professionals Brand is:     * ...
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Desk research entails the collection and analysis of secondary information such as:     * Empirical data /researches, etc     * Publications and Official data sources ...
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Not only material products and services are sold, but social products as well. Social products are generally sold by state or political organizations and NGOs. Hence, besides perishable goods and serv...
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IPM Research has launched the realization of Social and Political surveys since 1995, among them were: -         Social condition and orientation study; -&nbs...
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The first monthly omnibus studies in Georgia were carried out in 1998. Since then, this service has been purchased by many international or local producers. The survey is administered in resp...
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Irrespective of whether you are launching a new product on the market, creating advertisement slogan, searching for a target audience, or are interested in the effectiveness of an undertaken advertisi...
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In the quantitative research process IPM Research is focused on standardized as well as ad hoc studies. Complex technique of quantitative research, including price research (BPTO), market simulation ...
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