IPM Researches continues to study advertising monitoring and offers construction business activity in radio during October 2018.
Within this period 7023 ads of construction sector were placed in radio. 3 733 out of these ads concerned sponsorship and commercial ads amounted to 3 290. The total chronometry of commercial ads in Q2 equaled 79 201 seconds. The value of commercial ads was GEL 97 901 in accordance with official price list.
The chart shows the shares of radio ads in regard with construction companies:
Construction companies spent GEL 97 896 on the advertising campaign in October 2018. Let’s see how the shares were divided in terms of investment. It is worth noting that company Dirsi conducted its advertising campaign through sponsorship ads only.
The chart shows investment shares of radio ads in regard with construction companies:
