It is not a novelty that CSR of business companies is the best means for positive impact on their image. Respectively, media actively covers the news about charity campaigns of commercial companies.
In 2013-2015 the number of articles and TV reports covered by media increased regarding private companies involved in charity. This fact carries positive trend. However, in 2015 the dynamics changed and the volume decreased.
Media activity statistics of charity sector during years is as follows:
In 2017 there were 5755 news about charity topic. The indicator is divided among media means in the following way:
20 biggest companies were revealed that were involved in charity activities. The media activity regarding them had high resonance.