Georgian media means provide much information on crime, politics, social problems, etc. In many cases the information is negative. Despite the fact that sometimes similar news may not be only negative and point to the cultural or other kinds of development, the word “politics” already implies unpleasant emotions among Georgian audience.
Business is a category that diversifies media and is oriented on innovations, in many cases it creates ad even meets expectations of the audience. Media coverage of this sector is also negative quite frequently, but hard work of the companies’ PR services provide positive outcome and during the year the balance is kept between political and apolitical topics is media.
Classification of apolitical fields showed that the activities were covered by media in 32 industries. 21 sectors unite over 2000 articles and reports during a year. Sectors the number of news of which does not exceed 2000 are grouped into the category “other.”
As it was expected sector Finance has the biggest volume and it occupies 35% of the whole business coverage. If we consider the fact that banks are the most active organizations in our country, this trend is quite common.
Sectors Construction and Trade occupy the second and third positions. Their percentage rate is considerably lower than of Financial sector. This indicator is 9%. 37 000 articles and news reports were dedicated to these sectors.