Ice cream market in media
- 2018-07-17
IPM Research continues to analyze media coverage of industries that are active in seasonal terms. This time we present companies and brands producing ice cream that frequently appear in Geor...
12 years later, we spend 6 times less on reading magazines and newspapers
- 2018-07-13
In the scope of this survey conducted in Georgia, information about print media reading habits was collected. 1000 respondents were surveyed by IPM Research.Results of the study showed that every...
Soft drinks market in media
- 2018-07-09
Soft drinks industry is active in summer season and it is interesting how Georgian meida highlights the news in the sector and how the statistics of media coverage changed in omparison with the p...
Media activity of construction business on TV, April-May 2018
- 2018-07-05
Company IPM Research continues media monitoring research and offers media activity of construction business on TV. Monitoring period is April-May 2018. In April-May 2018, media activity of 12 constru...
Compared to men, women only spend a minute more on telephone conversations
- 2018-07-01
A 65-year old has spent, on average, 1 year and 58 days on telephone conversations. Do you know how much time people spend, talking on phone? IPM Research surveyed 1100 respondents throughout Georg...
Medicaments-Radio, April-May, 2018
- 2018-06-29
The advertising schedule of medicaments is based on seasons as usual. In winter pharmaceuticalproducts against flu are active. In spring the focus is made on anti-allergy medicaments, etc. Let’s...
Georgian students are some of the youngest, compared to other European students
- 2018-06-25
The majority of Georgian students are working towards degrees insocial sciences and journalism (36,8%),while the least (1,9%) is working towards degree in education. In our country, approximately 40 ...
Gambling business in Georgia
- 2018-06-18
There is an attempt to regulate gambling business in Georgia for the previous 2 years. Numerous bills were mentioned in media that envisage registration and monitoring of gamblers in terms o...
Beer advertising on TV-April/May 2018
- 2018-06-13
Beer producer companies offer a diverse choice to Georgian consumers. Advertising activity ofcompanies increases alongside with coming summer season.From April 1 to May 31, 2018 26 069 ad clips were p...
Beer season - 2018
- 2018-06-10
Beer season comes together with spring. From the beginning of Q2, 2018 media activity of beer companies is increasing.“Georgian Beer Company” is leading 5 beer companies and brands in...