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IPM was established in 1995. Initially, several individuals worked in the company and they were focused on field activities. Within the years in the process of cooperation with international research institutions and largest corporations small field agency in Georgia turned into the huge marketing consultation company..
Nowadays the group of IPM organizations owns not only the full service research company, but it develops marketing and communication strategies, conducts business trainings, carries out full range of media research, monitors out-door advertising, TV broadcasting and printed media. IPM applies research technologies of international research institutions in the spheres of media, consumer, trade outlet studies and consultations.
Today we already offer you that you will get somewhere else tomorrow.
We are simply the leaders in time.
IPM today
Last year
Within the year of 2007 IPM's turnover increased by21% compared to the data of previous years. The company introduced three new products, developed and advanced the projects regarding outdoor, business success and government success indexes; launched new stage of radio researches; in total, 112 special and standardized projects were implemented in 2007. The company concluded more than 170 contracts including standardized and monitoring projects.
Human resources
The company employees 13 research managers, 4 managers for monitoring service production and client service, three consultants with international certificates, recruitment, field, data and standardized projects managers. Employees in three Tbilisi offices and 260 interviewers in 10 regional offices. Besides the agents of out-door advertising and trade outlet studies are also employed. At present IPM owns 3 specially equipped rooms for group discussions, quantitative, qualitative research, desk study, B2B research, trade outlet, media monitoring and rating projects, data analysis and quality control departments.
Nowadays the company carries out coordination activities in Armenia, Azerbaijan, Russia and Moldova and in other states.
Quality Control
On November 18, 2005 IPM was granted a Quality Management System Certificate. It proves that IPM has passed through the relevant checking procedure and is recognized by the Certification Association Russian Register in accordance with ISO 9001:2000 standard.Russian Register represents IQNet and is internationally accredited.
IQNet provides the widest range of certification service. IQNet partners have certified over 170 000 companies in 150 countries. IQNet is a leader in management system assessment. IQNet mark- "Management System Certification" is a proof of successful management system.
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Why Quality Standard ISO 9001:2000?
There are at least 5 reasons:
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- This is the world standard in quality management field;
- ISO standards 9001:2000 define demands in goods / service quality management system. The standards are directed to the constant improvement of management system. ISO 9001 standards improve rather than change demands on goods / services;
- ISO 9001 quality standards contain not only principles and demands, but also directions how to apply these standards in various fields of activities;
- The above-mentioned standards enable us not only to reveal the interests of all parties concerned but to develop all proper means and methods for efficient process management;
- ISO 9001 is widely applied in intra-organizational management of over 500 000 companies. Thus, it is a broadly acceptable tool in international market relations.
Quality Management is a part of organization management system primarily oriented on quality - meeting client's anticipations and needs and providing quality service. Different systems of organization management are united with the quality management system and a common unified management system is established. It is focused on effective planning, efficient resource distribution, formation of interdependent goals and ensuring service quality.
Quality Management Principles
Successful operation of any organization requires systematic and definite organization management.
1. Client-oriented organization - Efficient operation of the organization depends on its clients. Respectively, successful organization always takes current and future needs of clients into consideration. It tries to meet client's demands and exceed their expectations.
2. Management - Management circle sets common goals, directions and internal atmosphere of the organization that provides optimal and effective involvement of human resources in the working process to achieve common goals of the organization.
3. Human resource - Representative of any hierarchic level of the organization, the most important human resource and major tool.
4. Procedural approach - The organization achieves desirable result more successfully when the relevant resources are considered not separately, but they are managed as the whole process.
5. Systemic approach towards management - Identification, analysis and management of interdependent processes involved in efficient operation system and organization goal achievement.
6. Constant improvement - Constant improvement is an unalterable aim of the organization.
7. Fact-based decisions - Effective decision-making process depends on facts and considers logical and intuitive analysis.
8. Mutually beneficial relations - Mutually beneficial relations improve common opportunities of organization, provider and clients.
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