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Accessibility to timely information is the most important term for the conduct of modern businesses. You need to be in the center of events in order to make the right decisions. According to the strict rules of competitive environment - the winner is that who has an access to the most important information whenever and wherever necessary.
In modern conditions the volume of data is increasing significantly and reaching large scales. In order to get the overall picture of current events, you need to process all information sources that will need additional time (obtaining, reviewing, selecting, reading) and money (subscription, hiring additional staff). Demand for information and accessibility is increasing rapidly in today's competitive world. This gives opportunity to define how your partners or your competitors function.
Print Media Monitoring, which is the international licensed standard, is the novelty on Georgian market. The software includes the information about advertising in print media that gives opportunity to receive the detailed information - which categories, brands, producers and advertisers were represented in a definite issue and period, also how much was spent on each advertising campaign in one or all issues of the definite period of time.
Through this system you can:
* Receive important information in a timely manner;
* Reduce costs;
* Track changes;
* Follow your competitors behavior;
* See the trends in market development;
* Save time and not to look for the information in different sources;
* Follow your and your competitors' expenses and act appropriately.
High quality information received timely is the main condition for successful business.
Khatuna Bakradze
Head of Media Monitoring Department
IPM - The Institute for Polling and Marketing
Vazha-Pshavela ave. 16, floor 9, 0105, Tbilisi, Georgia
Tel: +995 32 38 08 21 (ext.116)
Mob: +995 77 44 66 77
Fax: +995 32 99 85 06
E-mail: khatuna@ipm.ge
Web: www.ipm.ge
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