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PFM - Price Flexibility Meter |
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Technology of price optimization for perishable goods exists in the world research industry, though within a long period of time the world could not determine similar technology for non-perishable goods (real estate) and service (insurance and bank products). Such a technology already works in Georgia and performs quite successfully.
Various industries including insurance business, real estate management technologies and developers produce dozens of products to offer the customers what they wish. Actually the management of numerous products implies solid expenses and communication problems with clients.
What is necessary for a client to design the own insurance product directly with the insurance company. What is required if a client wants to select insurance period, company, certain insurance terms, etc. Still there is nothing special. This is in our practice already. Though it is interesting how much can a client pay for a unique insurance product made of dozens of insurance terms?
In such cases the civilized world simply buys PFM model.
Nineli Ishkhneli
Research Manager
The Institute for Polling and Marketing
8, Baratashvili Str., 0105, Tbilisi, Georgia
Tel: +995 32 99 72 14 (ext.109)
Fax: +995 32 99 85 06
E-mail: nineli@ipm.ge
Web: www.ipm.ge
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