• 2020-08-26

IPM continues monitoring of TV advertising and this time we offer advertising statistics of financial sector. In Q2, 2020 representatives of financial sector placed 3972 ad clips with chronometry - 96 354 seconds.
According to monitoring data of Q2, 2020 NBC is a leader in terms of ad placement. It placed 1456 ad clips. TBC Bank comes the second with 881 ad clips. The chart shows TV advertising monitoring of financial sector in Q2, 2020:

NBC used the biggest volume of advertising air time. Its chronometry equals 23236 seconds. In this parameter TBC Bank occupies the second position with 21477 seconds. The chart shows chronometry applied by financial sector representatives in Q2, 2020:

In Q2, 2020 the representatives of financial sector spent GEL 6 179 890 on TV advertising according to the official price list. The biggest investment belongs to the Bank of Georgia. The bank
spent GEL 1 802 953 in this period. The chart shows expenses of financial sector in April-June, 2020: