IPM continues monitoring of advertising market and this time offers statistics of cosmetics sector.
In 2020 in total 10 284 radio ads were placed with chronometry 166 430 seconds and investment- GEL 191 544. In 2020 PSP placed 6987 ads. The second position is occupied by ATIVANS ( 905 ads)
The chart shows the quantity of ads placed by cosmetics companies in radio.
In chronometry parameter PSP used the biggest air time- 89306 seconds. The last position is occupied by URIAGE – 2720 seconds.
The chart shows the activities of cosmetic companies in terms of chronometry in 2020:
In investment parameter PSP is still leading with GEL 88511. LOMALUX comes the second with GEL 37933.
The chart shows activities of cosmetic companies in terms of investment in 2020: