In Q1, 2021 the total number of TV sponsorship and commercial videos amounted to 44165 with chronometry-799 562 seconds. In accordance with official price list the companies spent GEL 44 949 057on their placement.
Let’s consider the positions of companies in soft drinks category.
In Q1, 2021 Nestle is leading in the soft drink TV advertising category with 14 201 ad clips. Coca Cola comes the second with 12 163 videos.
The chart shows the quantity of TV advertising clips placed by soft drinks companies:
In chronometry parameter of soft drinks category Nestle is a leader with 288168 seconds, while Coca Cola comes the next with 223006 seconds.
The chart shows the chronometry of TV advertising clips placed by soft drinks companies:
As for the most important parameter of investment Nestle tops the list again. According to the official price list the expenses of Nestle amounted to GEL 15879011.
The chart shows investment of TV advertising clips placed by soft drinks companies: