• 2021-12-17

IPM continues monitoring of TV advertising market and this time offers advertising statistics of hygiene sector.
In Q3, 2021 in total 50 070 ad clips were placed on TV. The chronometry amounted to 1062327 seconds and investment-GEL 66 799 488. In the given period PROCTER & GAMBLE is leading in terms of ad clips’ number (22334). The second position is occupied by LOREAL with 7717 videos. The chart shows the quantity of hygiene sector TV advertising in Q3, 2021.

In chronometry parameter PROCTER & GAMBLE is a leader (502798 seconds) and then comes LOREAL with 167621 seconds.
The chart shows chronometry of hygiene sector ad clips in Q3, 2021.

According to the official price list in Q3, 2021 the representatives of hygiene sector spent GEL 66 799 488 on TV advertising (commercial and sponsorship). The biggest investment belongs to PROCTER & GAMBLE (GEL 28 792 860), the second position is occupied by LOREAL - (GEL 13 804 518). The chart shows expenses of hygiene sector in Q3, 2021: