IPM continues monitoring of advertising market and this time offers advertising statistics of companies producing home appliances. In Q3, 2022 the companies producing home appliances placed 7814 TV advertisements with chronometry- 140 819 seconds and investment-GEL 9 506 325.
In the above-mentioned period Samsung tops the rating in terms of TV advertising quantity (2900). Termo Tsentri is the second with 909 ads and Beko occupies the third position (884). The chart shows the quantity of TV advertising placed by companies producing home appliances in Q3, 2022:
In chronometry parameter Samsung is still leading (55 971 seconds). Next comes Beko (25 051 seconds). The chart shows the chronometry of TV advertisements placed by home appliances companies in Q3, 2022:
According to the official price list, in Q3, 2022 the above-mentioned companies spent GEL 9 506 325 on TV advertising (commercial and sponsorship). The biggest investment was made by Samsung (GEL 4 883 575). Beko occupies the second position (GEL 1 708 131). The chart shows TV advertising expenses of home appliances companies in Q3, 2022: