Beer companies working at Georgian consumer market offer a diverse choice of products to beer lovers. They are especially active in hot summer days.
Majority of beer companies conduct their advertising campaign via television.
In Q22021 beer companies placed 19 980 videos on TV. The majority of them belongs to brewery Natakhtari (10 513 videos).
In this period 4 companies of the beer category placed TV advertising:

Let’s see the advertised products and how they are represented in the above-mentioned period.

In one of the most important parameters-investment brewery Natakhtari is leading with GEL 28 059 8902 worth investment. The chart shows investment made by beer companies for each products.

News

Soft drinks, TV, Q2, 2021

  • 2021-10-08

In Q2, 2021 in total 65 184 ad clips (sponsorship and commercial) with chronometry- 1117515 seconds were placed on TV.Let’s discuss the positions of soft drinks companies. In Q2,2 021 16 so...

Companies in media 2021 year

  • 2021-09-23

IPM Media Monitoring Team evaluates the activity of business companies in 2021 through the media as the best indicator and offers statistics for the past period of the current year. We offer ...