IPM continues monitoring of TV advertising market and this time offers advertising statistics of supermarket chains.
In 2021 supermarkets placed 11 823 ad clips on TV with 207 755 seconds chronometry and GEL 17 103 372 worth investment.
According to TV advertising data of 2021 Carrefour is leading with 5592 videos and Magniti comes the second with 3536 videos. The chart shows the quantity of TV ad videos placed by supermarket chains in 2021:
Carrefour is a leader in chronometry parameter as well (107 816 seconds). Magniti occupies the second position with 56 536 seconds.
The chart shows the chronometry of TV ad videos placed by supermarket chains in 2021:
According to official price list in 2021 supermarket chains spent GEL 17 103 372 on TV advertising. Carrefour tops the list again with GEL 9 754 646 worth investment. The chart shows the investment in TV advertising by supermarket chains in 2021: