IPM continues to review the advertising market and this time offers advertising statistics for insurance companies on radio.
In 2021, representatives of the insurance sector placed 2,487 commercials on the radio, with 54,456 seconds of chronometry, and an investment of GEL 125,599.
During the mentioned period, according to the monitoring data, New Vision Insurance is the leader in the number of commercials with 2,107 units, followed by Euroins with 300 units, and TBC Insurance is on the third place with 80 units.
The chart shows the number of commercials placed on the radio by insurance companies in 2021.
In 2021, the representatives of the insurance sector on the radio spent a total of GEL 125,599 on advertising (commercial and sponsorship) according to the official price list.
The largest investment was made by New Vision – GEL 121,303, followed by Euroins – GEL 3,956.