IPM continues monitoring of advertising market and this time offers TV advertising statistics of confectionery sector.
In 2021 companies specialized in confectionery sector placed 84 779 TV advertisements with chronometry- 1 607 034 seconds and investment amounted to GEL 110 630 007.
In the given period Mondelez was leading with 31 268 commercials. The second position is occupied by Ferrero with 19 470 commercials.
The chart shows the quantity of TV advertising provided by confectioneries in 2o21:
Mondelez tops the rating in chronometry parameter as well. The company placed TV commercials with chronometry- 440 606 seconds. Ferrero still comes the second with 428 099 seconds.
The chart shows chronometry of TV advertising provided by confectioneries in 2021:
In 2021 players of confectionery market spent GEL 110 630 007 on TV advertising (commercial and sponsorship) in accordance with the official price list.
Mondelez made the biggest investment equaled GEL 28 996 862. Then comes Ferrero-with GEL 32 201 574 worth investment.
The chart depicts expenses of confectioneries on TV advertising in 2021: