IPM continues monitoring of advertising market and this time offers advertising statistics of companies producing home appliances.
In 2021these companies placed 21 887 TV advertisements with chronometry-374 409 seconds and investment amounted to GEL 28 115 168. During this period company Beko was a leader in terms of TV advertising quantity with 6984 commecials. Elit Electronics was on the second position with 4853 commercials.
The chart shows the quantity of TV advertising provided by companies specialized in home appliances in 2021:
In 2021 the companies of the above-mentioned sector spent GEL 28 115 168 on TV advertising (commercial and sponsorship) in accordance with the official price list. The biggest investment belongs to Beko ( GEL 10 143 777). Then comes Elit Electronics with
GEL 6 131 678 worth investment.