IPM continues monitoring of advertising market and thus time offers advertising statistics of wine sector.
In 2021 wine companies placed 2 025 radio advertisements. The majority of them belongs to Chigogidze Wine (1245).The second position is occupied by Rtvelisi (447). The chart shows the quantity of radio advertisements placed by wine companies in 2021:
Chigogidze Wine placed the biggest portion of advertisements in Auto Radio (576), Rtvelisi-in Radio Imedi (447), Telavi Wine Cellar-in Fortuna (333). The chart shows the quantity of advertisements placed by wine companies in particular radios:
In accordance with the official price list in 2021 wine companies spent GEL 100 656 on radio advertising. The biggest investment was made by Chigogidze Wine (GEL 68 321). The chart shows radio advertising expenditure of wine companies in 2021: