IPM continues monitoring of advertising market and this time offers advertising statistics of household chemistry sector. In 2021 companies producing household chemistry placed 187 498 TV advertisements with chronometry- 3 817 565 seconds and investment GEL 188 418 547. Last year monitoring results show that “Procter & Gamble” was leading in terms of advertising quantity ( 163 732). “Henkel” is on the second position ( 15 665). The chart shows the quantity of TV advertisements placed by household chemistry producers in
2021:

According to the official price list in 2021 the sector representatives spent GEL 188 418 547 on TV advertising (commercial and sponsorship). The biggest investment belongs to “Procter & Gamble” (GEL 168 034 416). Then comes „Henkel” (GEL13 340 178).

The chart shows TV advertising expenses of household chemistry producer companies in 2021:

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