In Q3, 2022 in total 54 601 TV advertisements were placed by soft drinks companies. The chronometry equaled 939 423 seconds. According to the official price list the companies spent GEL 59 451 559.
In the above-mentioned period Coca Cola tops the rating in regard with the quantity of advertisements (32 470).
The chart shows the quantity of TV advertisements placed by soft drinks companies in Q3, 2022:

Coca Cola is leading in the chronometry parameter as well (545 190 seconds).
The chart shows the chronometry of TV advertisements in the soft drinks’ category:

As for the most important investment parameter, Coca Cola is still a leader. According to the official price list the company spent GEL 33 790 504 on TV advertising campaign. The chart shows the investment of soft drinks companies in TV advertising in Q3, 2022:


Aviation, Radio- 2022

  • 2023-01-16

IPM continues monitoring of advertising market and this time offers radio advertising statistics of aviation sector.In 2022 representatives of aviation sector placed 7667 radio advertisements. ...

Juice sector, Q3, 2022

  • 2022-12-26

In Q3, 2022 9510 TV advertisements were placed by juice sector companies. The chronometry equaled 219 965 seconds and investment amounted to GEL 12 559 002 in accordance with the official pr...