IPM continues monitoring of advertising market and this time offers TV advertising monitoring of juice sector.
In 2022 juice producer companies placed 17 697 TV advertisements. The biggest number of ad clips belongs to Cappy (10 642). Then comes Sandora (5 686). The chart shows the quantity of TV advertisements placed by juice companies in 2022:
Cappy placed the majority of its advertisements in Music Box (3 357), Sandora-in Maestro (1 677), Chero-on GDS ( 608), Bravo-in Mtavari Arkhi (39).
The chart shows the quantity of TV advertisements placed by juice producer companies in particular TV channels:
In 2022 Cappy spent the biggest sum on TV advertising campaign (GEL 13 354 730). The chart shows the investment volume by juice companies in TV advertising in 2022: