Promo girls or boys are often seen at the cafes, streets, shops and other places. Usually girls are beautiful, well-dressed, they are wearing sexy clothes, high heels, make up etc.
IPM conducted a nationwide survey to learn if promo girl's/boy's appearance influences the process of selling products.
500 respondents were interviewed and the results showed that this marketing method doesn't really work in Georgia. Only 15% of respondents stated that they have purchased product/products due to sympathy of promo girls or boys. 11% out of 15% are male respondent.