IPM continues monitoring of TV advertising market and this time offers advertising statistics of pharmaceutical companies.
In 2021 pharmaceutical companies placed 51 341 ad videos with chronometry- 754 566 seconds and investment-GEL 42 994 732.
During the above-mentioned period PSP was a leader in terms of ad videos’ quantity with 19749 videos. Impex is on the second position with 16535 videos.
The chart shows the quantity of TV advertising placed by pharmaceutical companies in 2021:
The biggest number of videos (5204) by PSP was placed on Mtavari Arkhi. GPC placed 1666 ad videos on Rustavi 2, Pharmadepo placed 620 videos on Imedi, Impex provided 5900 videos on Rustavi 2, Aversi videos amounted to 5266 on Mtavari Arkhi and Deutche Pharmacy placed 93 ad clips on Maestro TV.
The chart shows the quantity of TV advertising placed by pharmaceutical companies on particular TV channels:
In chronometry parameter PSP is leading. In 2021 the chronometry of its ad videos equaled 283 530 seconds. The second position is occupied by Impex with 261 428 seconds.
The chart shows chronometry of TV advertising by pharmaceutical companies in 2021:
In the given monitoring period representatives of pharmaceutical companies spent GEL 42 994 732 on TV advertisements (commercial and sponsorship) in accordance with the official price list. The biggest investment in this regard was made by Impex (GEL 19 641 422). Then comes PSP with investment equaled GEL 10 222 720.
The chart shows expenses of pharmaceutical companies on TV advertising in 2021: