IPM continues monitoring of TV advertising market and this time offers advertising statistics of supermarket chains.
In 2021 supermarkets placed 11 823 ad clips on TV with 207 755 seconds chronometry and GEL 17 103 372 worth investment.
According to TV advertising data of 2021 Carrefour is leading with 5592 videos and Magniti comes the second with 3536 videos. The chart shows the quantity of TV ad videos placed by supermarket chains in 2021:

Carrefour is a leader in chronometry parameter as well (107 816 seconds). Magniti occupies the second position with 56 536 seconds.
The chart shows the chronometry of TV ad videos placed by supermarket chains in 2021:

According to official price list in 2021 supermarket chains spent GEL 17 103 372 on TV advertising. Carrefour tops the list again with GEL 9 754 646 worth investment. The chart shows the investment in TV advertising by supermarket chains in 2021:

News

Beer producer companies, TV, 2022

  • 2023-02-07

IPM continues monitoring of advertising market and this time offers Tv advertising statistics of beer companies.In 2022 beer companies placed 11 479 TV advertisements. The biggest number of ...

Juice sector, TV, 2022

  • 2023-02-01

IPM continues monitoring of advertising market and this time offers TV advertising monitoring of juice sector.In 2022 juice producer companies placed 17 697 TV advertisements. The biggest number ...