There is novelty at insurance market. A new company - TBC Insurance has entered market. It launched active media campaign. In spring 2017 TBC Insurance appeared among the top three companies in terms of media activity.
GPI Holding and Aldagi occupy 18% and 20% of the sector's media coverage. Including TBC Insurance these three companies occupy 63% of media coverage of the whole market.
Mainly positive evaluation dominates in the assessments of three leading companies. Minimal negative attitude is identified in case of GPI Holding. In one case a client complains against the company's service on the Facebook page.
Share of top 3 companies in the whole market media coverage
Positive coverage index is maximal in case of TBC Insurance (83%). The company handed permanent travel insurance to the first visa-free passengers to Europe. The biggest portion of positive assessment was connected with this activity.
Aldagi offers a new product-tour insurance that was distinguished for frequent coverage in positive news.
In case of GPI Holding there is no novelty, however it is undisputable leader of insurance market and news are diverse-damage reimbursement for patrol police cars, project supporting SME and leadership of insurance market.