Desk Research

Desk research entails the collection and analysis of secondary information such as:

    * Empirical data /researches, etc

    * Publications and Official data sources

    * Government publications and data (customs information, statistics, etc)

    * Specialized editions

Practice shows that the most popular data source for IPM Research clients is data archive of IPM  Research (empirical data collected since 1996) included information about Political marketing, Social Marketing, Marketing of FMCG, Financial Marketing, real estate, etc.