IPM continues TV advertising monitoring and this time offers activity of construction business on TV in 2021.
In 2021 over 20 construction companies placed 35 119 TV advertising videos with chronometry- 982 554 seconds. Their investment amounted to GEL 52 363 893. In terms of ads number company Archi is leading with 17 137 videos. The second position is occupied by Krstanisi Villa Residence with 2 625 videos and the third is Guru Holding with 2 373
videos.
The chart shows the quantity of TV advertising placed by construction companies in 2021
(sponsorship and commercial):
In 2021 Archi was leading in terms of chronometry parameter with 662 339 seconds. Guru Holding comes next with 64 036 seconds and NBG occupies the third position with 56 521 seconds.
The chart shows chronometry parameters of TV advertising in 2021 (sponsorship and commercial):
In one of the most important parameters-investment company Archi is still leading in accordance with official price list. Its investment equals GEL 40 908 548.
The second position belongs to M2 (GEL 2 740 843) and the third is Guru Holding (GEL 2 489 928).
The chart shows investment of construction companies in 2021 according to official price list: