IPM continues monitoring of TV advertising market and this time offers advertising statistics of dairy products. In Q3, 2022 companies producing dairy products placed 19 094 TV advertisements. The majority of advertisements were placed by AKTMA (7295). The second position is occupied by Sante (5023). The chart shows the quantity of TV advertisements placed by dairy companies in Q3, 2022:
In accordance with the official price list in the above-mentioned period dairy producer companies spent GEL 14 213 926 on TV advertising. The biggest investment in this regard was made by AKTMA. It spent GEL 6 597 972. The chart shows TV advertising expenses of dairy producer companies in Q3, 2022:
