IPM continues monitoring of TV advertising market and this time offers advertising statistics of medicaments. In Q3, 2022 36 158 TV advertising ads on medicaments were placed. The investments amounted to GEL 32 616 625. In the given period the biggest number of TV ad concerned Nurofen ( 3671); Detralex comes the second( 3586) and the last position is occupied by Guttalax (1222). The chart shows TV ad number of top 10 medicaments in Q3, 2022:
In Q3, 2022 the expenses of TV advertising campaign on medicaments amounted to GEL 32 616 625. The biggest sum was spent on Nurofen (GEL 5 248 377). NO-SHPA comes the second (GEL 4 146 717). The chart shows TV advertising expenses of medicaments in Q3, 2022:
