In Georgia We Trust the President more
- 2017-04-10
It's an interesting thing, what the attitude of the population towards the country's politics is in current political situation. If it's any different towards the President and other political figures...
Visa liberalization
- 2017-04-03
February 2, 2017 is a very important date for European Georgia. On this very day the decision was made to grant visa free regime to our citizens. Since this historic date the topic is being b...
Positively Disposed towards Immigrants in Minority
- 2017-03-27
Facts of negative disposition towards immigrants are often covered in social media. IPM Research conducted a study to understand the real disposition of the population towards immigrants. The study ca...
Insurance sector in Media
- 2017-03-20
Spring, 2017 There is novelty at insurance market. A new company - TBC Insurance has entered market. It launched active media campaign. In spring 2017 TBC Insurance appeared among the top thr...
Guria – The Most Secure Region
- 2017-03-13
IPM conducted a nationwide survey to learn how secure Georgian population feels. In the scopes of survey 800 respondents were surveyed, the method of survey was face to face interviewing. For analyzin...
Media activity of pharmaceutical companies
- 2017-03-06
First half of Match, 2017 year Company "PSP" is leading the list of pharmaceutical companies towards media activity in the first half of 2017 year. 44% of media activity of pharmaceutical com...
Influence of Promo Actions on Purchase intent
- 2017-02-27
Promo girls or boys are often seen at the cafes, streets, shops and other places. Usually girls are beautiful, well-dressed, they are wearing sexy clothes, high heels, make up etc. ...
Soft drinks market in media
- 2017-02-20
March 01-23, 2017 Soft drinks industry is becoming active as spring season has come. Producer companies plan more and more activities daily to make their products major brands in summer. New ...
What is a good slogan and what would help us to think about it?
- 2017-02-13
There are many criteria to think about a good slogan, although answer on a question is very simple-it should be smart and easy to remember. We face trouble when we try to think about the nam...
Advertising campaign of microfinance organizations
- 2017-02-06
Dynamics of 2013-2016 IPM Research offers the review of TV advertising market in terms of advertising activity of microfinance organizations. For the past four years, the field of mi...