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IPM Research is the oldest organization in IPM Group that has been operating since 1995.Its activities are focused on marketing and social studies. In 1998 the organization began to utilize research technique of international standards and in this regard it launched its first standardized product- panel research of TV and radio audience. This product was followed by media monitoring, trade outlet research, out-door advertising monitoring and study,printed media research, Media Marketing Index (MMI), price research and other standardized products. Nowadays IPM applies standards of international research industry, that may be proved by research audit conclusions. In 2005 IPM established ISO 9001 quality management standard.
IPM is a full service research organization. It means that it conducts three types of studies: ad hoc, standardized and longitudinal. It provides unique opportunity for IPM partners and clients to get complete service necessary for marketing through a single contract with a single company.
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Research