IPM Researches continues monitoring of advertising market in radio. This time we offer data on banks and micro-finance organizations in Q1, 2018.
In recent years due to large-scale business deals and legislative amendments some companies left market and their places were occupied by other micro-finance organizations that were adjusted to the new reality and they successfully carry out their work.
According to Q1, 2018 data the biggest number of radio commercials were dedicated to financial sector. The share of the sector amounts to 12 % of all commercials. There were 32 475 commercials. During this period the activity of 26 companies were identified. Let’s see how the companies’ shares were divided and which one was leading.
In the above-mentioned period Swiss Capital placed the biggest portion of radio commercials- 4 734. It represents 15,18% of commercials in financial sector. The second position is occupied by Bani Credit with 13,71.
The chart shows shares of companies from financial sector in terms of commercials number
